The federal government, Department of Labor now funds Market Motive courses for qualified unemployed. Benedictine University is the latest to announce MBA program based on Market Motive courses. A select number of students can learn directly from the all-star faculty starting September 11, 2011. Michael Stebbins and John Marshall, the Founders of Market Motive discuss how they got the government to fund your online courses and how does someone qualify for the funding? We also learn about the universities who are using the curriculum? How does it stay up to date and as a publisher, why do you take students into your won program?

We discuss how big local search is getting and how businesses need to integrate local search, mobile search, social media, deals, coupons, everything into a successful online marketing campaign with David Rodecker, Founder and CTO of Local Splash .

Hear about the increasing important role of the content professional in the post-Google Panda world, The emergence of a new breed of marketer: the content engineer, which combines content marketing, web analytics and SEO and how creativity without conversions equals zero.

AdManager is an online tool from American Express OPEN that can help maximize the effectiveness of display advertising so you can attract new customers and increase sales. Search Manager is a tool that manages all your pay-per-click campaigns in one place with daily performance recommendations, keyword bulk editing, automated bid management and customized reporting. Alex Sepulveda, Search Engine Marketing Specialist and American Express Representative, fills us in on both.

Transparent Search Engine Results, and how is that different from all of the other SEO Tools with Scott Stouffer, Co-Founder and President, Technology for SEOEngine . Scott also fills us on their unique search engine and how former Yahoo! Search Executive Larry Cornett has recently joined their first advisory board.

Why businesses need to understand the power of content marketing, How to discover content ideas for your business and the power of long tail keywords and How to use Facebook as a content vehicle to market your business. We discuss this and more with Arnie Kuenn, President of Vertical Measures and author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing.

Bill Hunt of Back Azimuth Consulting tells us about a new Keyword Management tool to enable companies to aggregate and monitor performance of keywords across both paid and organic search. He discusses complexities of managing keywords, the value of integrating paid and organic data and five diagnostic data points we never think to use.

Duane Forrester, Senior Product Manager with the Bing Webmaster Program, discusses Content Optimization, search and social are overlapped and why you should not keep your program separated.

Managing In-House SEO without a Staff, plus we hear how news organizations handle social media and SEO with Allison Fabella, SEO and Social Media Manager for The Atlanta Journal-Constitution.

Web Analytics and KPIs discussion with Thom Craver, Web and Database specialist, Saunders College of Business at Rochester Institute of Technology. He also gives his thoughts on how Google Panda and Google + play a role.

Dave Anna, Partner, Marketing Execution and Measurement at Rosetta, discusses his participation on the SEM in the Retail Vertical session at SES San Francisco 2011, where they discussed how different category owners, vendors, marketing groups, and agencies can work together to align towards high performing campaigns and Web properties.

Learn about CrowdSource Scalable Workforce software, a platform designed to enhance Amazons Mechanical Turk. CrowdSource CEO Stephanie Leffler discusses their additions to the platform including worker profiles and a self-service solution, which will allow CrowdSource clients to connect directly with workers from the beginning of a project to the end without the intervention of a CrowdSource team member.

Director of SEO at Business Online Ray Catfish Comstock focused on key metrics and reporting on the SES San Francisco 2011 panel on Meaningful SEO Metrics: Going Beyond the Numbers. He talks about how to tell if youre winning or losing with a three phased approach. Performance, opportunity and prioritization.

We hear how Symantec products help drive more traffic and website sales through enabling consumer trust with Michael Lin, Senior director of Symantecs SSL business Unit. We also learn about their Seal in Search Program, and the latest marketing push on their VeriSign Secure Seal and EV SSL.

Phillip Thune, CEO-Americas of TextBroker, discusses Importance of good, fresh content for every website, especially with recent changes by Google to its Panda algorithm, ways to manage content creation, including importance of speed and quality and finally the value of unique content for ecommerce companies.

Alejandro Rivas-Micoud is CEO of Userlytics , a video-based usability and remote testing platform. We also learn about the launch of their new enterprise platform, which allows marketers, UX designers and software developers to test their campaigns, apps, websites and digital properties.

Personal Life Media founder Susan Bratton previews her keynote presentation at SES San Francisco 2011 on Conversion Triggers- - Persuasion Strategies for Digital Marketers.

Seth Besmertnik leads corporate strategy and develops strategic partnerships for Conductor. As the world of SEO moves forwards, Conductor is releasing new programs to help optimize your conversions and business metrics.

Rhea Drysdale is Acting CEO at Outspoken Media speciallizes in SEO, link development, social media, and reputation management. She's here to answer a few questions about how to keep your personal branding managed.

Eli Goodman is Search Evangelist at comScore Inc. and foresees the evolution of local search and social search. Over the next five years he believes that local search will mature and grow far more prominent than social search thanks to many factors.

Ron Jones is President of Symetri Internet Marketing, and is ready to reveal the secrets of keyword research. Keywords are the foundation of search.

Advertisers should be skeptical about the reach claims of ad networks, and John Kelly, Vice President of Criteo is here to explain just why proper retargeting campaigns and tools are important for advertisers.

The online space is always moving rapidly, but the laws move at a snails pace. Gary Kibel is a partner at Davis and Gilbert LLP, who specializes in the areas of New Media, Advertising/Marketing and Privacy law.

Ensuring your sites are properly aligned for search engines, and that your researching topics for your blog are only a couple tips that Aaron Kronis offers.

Rebecca Ryan and Liana “Li” Evans are the founders of LiBeck Inegrated Marketing, helping clients create strategies to integrate not only an online marketing campaign, but keeping it hand in hand with the offline aspects of your campaign.

Paul Lima is President of Lima Consulting Group, who help companies develop, deploy and measure their business and online marketing strategies. Latin America is a large growing online market.

Having trouble monetizing your social media marketing campaign? Heather Lutze is an expert on internet marketing, and has many strategies on how to get your campaign on the ground running.

Clare Madden of SEMPO and Senior Client Director at Virtual, Inc. tells us about the benefits of joining the professional organization for SEM, SEMPO, and how they plan to improve services going forwards.

Kristjan Mar Hauksson is on the Board of Directors for SEMPO, knowing very well that SEM is rapidly growing and evolving. From traditional to viral campaigns, the lines are becoming blurred, and Kristjan believes that having a group that can build a framework to help guide the future of SEM is an important step in cutting through the clutter.

Shopping cart abandonment can be a large problem, Listrak is a company that has a stake in reaching out customers who leave items in their cart. Sukey Murphy, Account Manager at Listrak, tells you the solution to aiming follow up marketing.

Amy Piggott of OrangeSoda serves up a solution to business owners looking to target their local market. Getting your page listed is only a start, ensuring you actually show up is another matter entirely.

Patrick Price is CEO of Idealizer Ltd., and knows a great deal about globalizing or localizing your website. It can be profitable, but you also need to be aware of details when it comes to the language barrier between companies that may even speak the same language.

Keywords can be useful, but it's not the only option for SEM, Lisa Raehsler is a SEM strategy consultant who has some new ideas on how to evolve your targeting tactics.

The search and display platforms of ads are becoming closer and closer. Rob Rasko is President and COO of CPX Interactive, with a great deal of knowledge on just how to consolidate partners for any large ad campaign.

In a world where digital products have begun to take over the importance of physical items, Paul Szymanski has been around for a long time, and has seen the changes in SEM and exclusive marketing.

Ryan Urban is Director of Acquisition at BrickHouse Security, specializing in creating digital devices that can stream surveillance information instantly or store it for later use, whether they're disguised as an everyday item or hidden somewhere else.

Superior Affiliate Management CEO JP Diaz tell us about his company, which speicalizes in providing Affiliate Management and Product Development services for inventors who want to have their inventions on Television.

How do you adapt to the content farmer/panda update? What counts as spam when it comes to duplicate content? Brian Ussery is one of the leaders in SEO as CTO of Search Discovery Inc.

Byron White and Greg Jarboe revisit their SES New York 2011 presentation on Developing Great Content, whereby they explore the innovative strategies and up-to-the-second tactics for developing a full range of great content.

Dr. Ronald Yager is the CTO of Machintas Inc. which specialixzes in developing human-like intelligence and massive data access.

Charlie Cole, VP Online Marketing of Lucky Brand Jeans, discusses his participation on the SES New York 2011 presentation entitled Managing Your Online Reputation.

Alex Cohen, Senior Marketing Manager at ClickEquations, discusses the dawn of paid search without keywords and how Google is changing the way we buy ads. Alex also talks about how technology fits in effective paid search management and how will social media affect paid search advertising.

Jim Yu, CEO and Founder of <BrightEdge is ready to tell you how to drive SEO performance across a company, scaling, and focus on making sure SEO practices and techniques are white-hat. He also gives his best practices for SEO practitioners to unite their metrics with company goals.

UX Advocate and Founder Leslie Chacon discusses her work exploring the value of eye tracking within qualitative and quantitative research studies.

Location 3 Media Founder Andrew Beckman discusses his SES New York 2011 presentation on Local 2.0: The Evolution of Local Search where he discusses how online maps, shopping engines and directories are affecting universal search, and how businesses can optimize their campaigns to leverage these evolving aspects of the search engines.

DoubleClick Search is a platform that allows advertisers to manage multiple paid search campaigns, across all major search engines, from a single interface. Ariel Bardin, Director of Product Management at Google gives us the lowdown on DoubleClick Search v. 3.

Emilio Amodei, founder of BlogVertise, speciallizing in helping bloggers monetize and fit into their niche in the online space for free. Emilio explains how bloggers can simply wait for the offers from advertisers to come in after registering for free.

Data is a commodity…value is in the analysis is a message Jeff Adelson-Yan follows as Co-Founder and Managing Partner of Levelwing, a digital advertising agency that provides data-driven marketing solutions.

Chango Chief Revenue Officer Dax Hamman discusses Search Retargeting and how under utilized it is, and how for certain companies it is the strategy to lead them into new areas of business.

Duncan Watts is the principal research scientist at Yahoo! Labs. He will offer a sneak peek into his forthcoming book Everything Is Obvious: Once You Know the Answer. He explains how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do.

VeriSign Trust Seal One Dollar 1-Day Promotion, plus new customer wins and uplift metrics and key trends with Bob Angus, senior channel marketing manager at VeriSign (which is now part of Symantec).

Conversion Power of Engagement Tools As Agendize.com Launches a Self-Serve Platform. Matt Fogel, Vice President of Product for Agendize.com explains.

Guillaume Bouchard is co-founder and president of NVI Solutions, a Montreal-based company specializing in interactive strategies. Guillaume discusses his take on the move of SES from San Jose to San Francisco. He also discusses how he evangelizing at this show over exhibiting this time around.

Taylor Pratt, Product Manager for RavenTools , discusses how their tools have been expanded outside of SEO to handle all facets of internet marketing in order to get information and provide reports for internet marketing consultants and firms.

Ray Catfish Comstock is the senior search strategist at BusinessOnLine. Ray gives his take on the continuation of the Yahoo APIs along with other factors as a result of the Bing-Yahoo Merger.

Mike Belasco is president of seOverflow, which specializes in cutting-edge search engine optimization services, discusses the evolution of universal and local search.

Topher Kohan, SEO Manager for CNN, discusses his experience at SES San Francisco 2010, plus he tells us about News Search Optimization and best practices for publishing more searchable, well-written content.

Tim Callan, VeriSign vice president of product marketing, discusses how the company is exhibiting SES San Francisco 2010 for the first time, and how their services help to ensure consumer confidence for their clients.

The BlueGlass management team fills us in on their plans for 2011 including creating scalable workflow solutions, media engagement, content development, international promotion, interactive video, social media, and more.

Jim Hedger speaks with the management team at BlueGlass: Loren Baker, Jordan Kasteler, Dave Snyder, Tony Wang, Chris Winfield and Brent Csutoras.

Prashant Puri, Director of Acquisition Marketing for Bookrenter.com, discusses his participation on the SES San Francisco 2010 panel on Bringing SEO In-House: The Pros and Cons.

Allen Hammock, Director of Technical Sales for Looksmart, discusses hlow they are teaching SES San Francisco attendees Search Ad Networks and Everything You Always Wanted to Know about them.

Mark Knowles, president and CEO of Pixelsilk, talks to Jim about his take on SES San Francisco 2010 and Connected Marketing Week as well as how potential customers can take advantage of Pixelslk and their web-based SEO friendly CMS, content management system.

Neil Robertson is the CEO of Trada, a pay-per-click marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Niel fills us in on the details behind how Googles venture capital arm invested 5.75 million with the company as part of a plan to expand its business overseas.

Andrew speaks with David Merman Scott who is at SES San Francisco 2010 in support of his latest book Marketing Lessons from the Grateful Dead.

David Roth is the Director of Search Marketing at Yahoo!, Inc where he handles paid and organic search marketing strategy across all of Yahoo! He discusses how his team utilizes Landing Page Optimization Testing for SEM.

Search Engine Marketing and David Rodnitzky, Pay Per Click Expert Founder and CEO of PPC Associates, gives his thoughts on the Evolution of Paid Search Marketing.

George Revutsky is Founder and CEO of MyNextCustomer , which lets marketing teams and agencies measure calls and leads from Paid Search, SEO, Social, and Offline campaigns, integrates Google Analytics with phone calls, calculates return on ad spend, and puts sales and marketing on the same page.

ClearSaleing CIO and co-founder Adam Goldberg discusses the purchase path, the chronological sequence of events that take place prior to conversion, and attribution analytics.

Allison Fabella, SEO and Social Media Manager for The Atlanta Journal-Constitution discusses News Search Optimization as a means of targeted traffic to your rss feeds and syndication.

Simon Heseltine, Senior Marketing Manager at AOL, discusses the changes being made to AOLs working on the Sports and news properties, specifically Fanhouse . He discusses how some of the improvements have resulted in significant rises in search engine rankings.

Author of The Findability Formula : The Easy, Non-Technical Approach to Search Engine Marketing, Heather Lutze, discusses why she recommends search marketers should focus on thoughtful keyword projects using accessible keyword tools at your grasp.

Celebrity CMO, Best Selling Author and Former Kodak CMO Jeffrey Hayzlett follows up his SES San Francisco Keynote presentation. He discusses how to utilize social media and location marketing, and how it is not just about search, its about connecting with your customers.

Discussing Internet Marketing Jobs and Creative Staffing Services with Chris Taylor from the Executive Search Team at Onward Search. He talks about what clients are looking for in recruiting new employees.

Christina Zila is manager of TextBroker, a site that helps writers earn money by writing high quality articles for their clients. Christina discusses the the importance of content keywords and quality for conversion.

David Ogletree speaks with Andrew Beckman about the importance of Backlinks and Linkbuilding and how much information you can gather from the reports that his company SEOFox offers.

SEO and Internet Marketing Consultant Alan Bleiweiss discusses the latest news coming out of the Bing/Yahoo camp including the continuation of the Yahoo API. We also learn about his Search Marketing Wisdom blog, where he offers Insights and rants on all things SEO and search marketing.

Lauren Vaccarello is the Sr. SEM Manager at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics and cross channel integration. Meg talks with her about her upcoming talk at SES 2010 San Francisco and the topic of B2B Lead Generation Management & [...]

Chris has helped many of the world’s largest magazines and newspapers increase traffic, develop natural links, and increase profitability. He has taught global corporations, such as Viacom, NBC Universal, Thomson Reuters, Intuit, HomeAway and AT&T, to leverage social media in innovative ways. Meg Walker chats with Chris about his upcoming talk at SES 2010: San Francisco.

Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University, will be the keynote speaker for day two of SES San Francisco. In this preview, Meg Walker talks to BJ about his upcoming keynote address, and his latest book, The Psychology of Facebook.

Hayzlett Group founder Jeffrey Hayzlett previews his upcoming Day 1 keynote address at Search Engine Strategies 2010 in San Francisco on Tuesday August 17th.

10e20 founder Chris Winfield offers his philosophy on social media and networking. We also learn about the company backstory and how press coverage played a role in the early success of his company.

Bas van den Beld drops in at the Facebook booth at Search Engine Strategies New York 2010 and talks to one of their team members about Facebook Ads.

Director of Search Engine Watch Jonathan Allen tells us what the bloggers on his team gets out of covering a Search Engine Strategies Conference.

Microsoft European adCenter Community Manager Mel Carson and Lisa Myers, CEO at Verve Search offer testimonials from a European perspective.

Eric Austrew is Product Manager of Compete.com , a web analytics company that helps you benefit from click-sharing by providing free services that create a more trusted, transparent, and valuable Internet.

Lee Odden of Top Rank Online Marketing discusses ways to integrate social media tactics into your search campaign, plus how real time search results are helping this trend.

Jessica DelBalzo introduces us to BlogsVertise, which provides a way for advertisers to begin advertising on blogs and reach the blogging community.

EverydayTenacity Blogger Adam Verchinski tells us about the articles and insight his blog provides on the state of the asset management industry, and how the information he offers helps you brainstorm, share and tackle challenges and opportunities.

PPC Search Engine Guru Adam Viener is the Chairman and Founder of imwave. He discusses how he determines offers he receives for Performance Based Advertising.

Dan Morris VP, Sales for Brafton Custom News, which provides customized news feeds for websites and how their content is mostly derived of their own team of professional journalists within definite specialized areas.

Jason Shulman, who is is responsible for driving revenue and managing sales and business development operations for xplusone.com, discusses Demand and Supply Side platforms and Google Analytics.

Matt Lawson, Director of Marketing at Marin Software, about best practices for paid search metrics, and more specifically attribution, insight and social media influence.

Position Technologies VP of Search Todd Friesen aka Oilman tells us how he got his nickname, plus he discusses links, anchor text, brand searching on Google, and more.

New York Girl Style, created and developed by Caroline Redehau, is an online opportunity for city girls to catch up with new trends, styles-events and fresh new designers.

Gregg Stewart is, President of 15miles, discusses local search and the opportunities that national and local brands overlook when looking at click metrics and not call tracking.

Ensuring usability and systems consistency through software ergonomics, human factors science and design considerations is the mission of Human Factors International. Chief of Technical Staff Susan Weinschenk explains.

Search Marketing Desktop from Yahoo! is an easy to use tool that allows online marketers to create and manage their search marketing campaigns from Yahoo, plus we learn about some of their accompanying applications.

Searchnerd.com Affiliate Marketer & SEO Chris Raimondi discusses the evolution and the changes in search engine marketing, linking and PageRank.

Yusuf Mehdi, senior vice president of the Online Audience Business in Microsofts Online Services division gives a demonstation of their new mapping program for its Bing search engine that uses data from Foursquare, a mobile service that lets people share information about nearby businesses.