- WIKIPEDIA - Websites that Work (elementary, updated May 2012)2012/05/08
What makes Wikipedia a great website and does it generate revenue?
- TWITTER - a new communication tool (advanced, updated May 2012)2012/05/02
What is the point of Twitter? Does it have any business value?
- MONTBLANC / BIC - business writing skills (advanced, updated April 2012)2012/04/25
Montblanc is a luxury brand, Bic is mass produced. Are the companies suffering?
- AUGMENTED REALITY - new marketing trends (advanced)2012/04/18
Augmented Reality is a new marketing trend. What is it?
- NINTENDO - importance of innovations (advanced, updated April 2012)2012/04/04
Nintendo has been successful with its innovation. What is coming next?
- KODAK - business mistakes (advanced, updated March 2012)2012/03/28
Kodak is an innovator and market leader. So why did it ignore the digital revolution?
- FNAC - how to protect the business (intermediate)2012/03/12
Fnac wants laws to stop Internet file sharing. Can it stop piracy?
- VIRGIN - business advice (advanced, updated March 2012)2012/03/07
Sir Richard Branson, CEO of Virgin, gives some advice to entrepreneurs.
- ESTÉE LAUDER - sales techniques (advanced)2012/02/28
How did Estée Lauder create a global cosmetics brand from nothing?
- NIKE - rapid growth (advanced, updated Feb. 2012)2012/02/09
Nike was founded in 1964. How did it become a global brand so quickly?
- BEN & JERRY’S - making business taste good (advanced, updated feb. 2012)2012/01/31
How did Ben & Jerry’s start in the ice cream business?
- RYANAIR - how to deal with complaints (advanced, updated Jan. 2012)2012/01/26
How does Ryanair deal with customer complaints?
- THE BEATLES - how to utilise the long tail (advanced, Jan. 2012)2012/01/17
The Beatles continue to generate millions of dollars. How do they do it?
- McDONALD’S - global franchising (advanced, updated Jan. 2012)2012/01/11
McDonald’s is a global franchise brand. Is it still popular?
- REAL MADRID - Galacticos business strategy (elementary, Jan 2012)2012/01/06
Real Madrid football club introduced ‘The Galacticos Strategy‘ in 2000. Was it a success?
- IKEA - customer help (advanced, updated Jan. 2012)2012/01/01
Ikea is a global brand. How does it help customers?
- NOKIA - how to listen to your customers (advanced, updated Nov. 2011)2011/11/29
Nokia was the global leader until 2006. What went wrong?
- JOHNNIE WALKER - how to innovate (advanced)2011/11/24
Johnnie Walker is a global whisky brand. How did it innovate?
- ADIDAS vs PUMA - how to compete (advanced, updated Nov. 2011)2011/11/15
Adidas and Puma have a history of competition. Who is winning?
- BOTOX - keep business fresh (advanced)2011/11/09
Botox is an anti-aging cosmetic drug. But is that all?
- PORSCHE - how to create a desirable product (advanced, updated Nov. 2011)2011/11/02
Porsche is a desirable product. How did it create the demand?
- ZARA - how to succeed in fashion retail (elementary, updated Oct. 2011)2011/10/24
How did Zara become a global clothes brand?
- YOUTUBE - how to sell the business model (advanced level, updated Oct. 2011)2011/10/18
How did YouTube sell the business model to Google for $1.65bn?
- THE ART of WAR - sales tactics (advanced, updated Oct. 2011)2011/10/11
What can business learn from a 2,000 year old book on war?
- IKEA - how to help your customers (intermediate level)2011/08/18
Ikea is a global company. Why is it so successful?
- EASYJET - how to promote a company (intermediate, updated June 2011)2011/05/23
easyJet is now a major airline in Europe. How did it promote the company?
- ROLEX - how to recognise a fake (elementary)2011/04/27
Rolex is an expensive brand. How do you know it is a real Rolex?
- BRATZ vs BARBIE - how to compete with a global brand (intermediate, updated April 2011)2011/03/17
How does Bratz compete with the global brand of Barbie?
- McDONALD’S - how to be a successful franchise (elementary)2011/01/28
McDonald’s is a franchise. Is it popular?
- MANOLO BLAHNIK - how to sell an expensive product (intermediate)2010/12/15
Who buys shoes for $5000? Manolo Blahnik has a business model that works.
- FACEBOOK - is profit a priority? (elementary)2010/11/18
Facebook has millions of users, but is profit a priority?
- RYANAIR - how to find opportunities (intermediate)2010/11/14
Ryanair revolutionised air travel, but where did it find the opportunity?
- DELL - why customer service is important (elementary)2010/10/06
Dell always tries to make its customer service better. Why?
- APPLE - how to change the company performance (intermediate)2010/09/04
How did Apple change its company performance?
- LANCE ARMSTRONG - how to build a great team (elementary)2010/08/27
Why is a good team important in business?
- RAY BAN - how to sell ‘cool’ (elementary)2010/06/03
How does Ray-Ban successfully market its cool image?
- VESPA - how to identify faults (elementary)2010/04/20
Vespa is a global brand of scooters. Does it have any problems?
- BLACKBERRY - how to dominate the market (elementary)2010/02/20
Learn how Blackberry dominates its market sector?
- HARRY POTTER - how to make business magic (elementary)2010/02/20
How does J.K. Rowling make business magic?
- COCA COLA - how to become a global brand (elementary)2010/02/20
How did Coca-Cola create a global brand?
- MANCHESTER UNITED - how to negotiate the best deal (intermediate)2010/02/20
How does Manchester United negotiate the best deal?
- WRIGLEY - how to find the right product (intermediate)2010/02/20
How did Wrigley find the right product to sell?
- HARLEY DAVIDSON - how to create an iconic brand (intermediate)2010/02/20
How did Harley Davidson create an iconic brand?
- LEGO - how to survive in business (intermediate)2010/02/20
How can you survive a long time in business?
- BILL GATES - how to present your ideas (intermediate)2010/02/20
How does Bill Gates present his ideas?
